FOSCARINI | Web Lab Day
FOSCARINI | Web Lab Day
Digital ever since and always more. It was October 7th, 2011 when Foscarini opened its doors to welcome some of the most brilliant international design and lifestyle bloggers, for its first International Web Lab Day.
Share’s idea was to involve the company in an open dialogue with the web world by presenting itself in a totally unexpected way.
Seven bloggers and three designers were invited to Foscarini’s headquarters to join a workshop and talk about design.
We asked the company to open up the until-then unrevealed production and R&D departments. Bloggers posted “live” in a vibrant atmosphere attesting Foscarini as a young yet weighty web-orientated player in the design field.
The strategy of communication after the event was unconventional too. No press release, no classic kit but a real call to action, to join a conversation on Foscarini’s Facebook page.
That was 2011, now Foscarini is an influential social company.