LAMINAM | Working progress
LAMINAM | Working progress
In 2011 Laminam expressed the need to revitalize the beautiful yet not busy showroom in the Brera District.
Our idea was to gather a team (an architect, a journalist and a graphic designer) to work with us and the company in order to transform the address into a lively place of culture open to the city, changing its look according to different initiatives.
The two-year programme included temporary installations, free interpretations of the company’s materials and values, exhibitions, meetings and workshops, activities and events. The showroom also hosted special workshops for children in accordance with the Bruno Munari method, and welcomed students from design schools invited to do their work in the “shop window”.
A full agenda to promote the culture of the project, to drawn in designers, press, students, public and future architects, under the common denominator of a constant search for trends and innovation.