SWISS | The art of attentiveness
SWISS | The art of attentiveness
With the intention of a more “lifestyle orientated” communication strategy, SWISS chose Share to work with a network of international agencies.
As a reference for the Italian market, we were in charge of communicating the brand values through daily press office activity involving different media targets (travel, current affairs, economy) and most of all by localizing all the communication campaigns in coordination with the leader agency’s hub in Germany.
That is what happened in 2015 for The Art of Attentiveness Campaign. The project aimed to celebrate personal attentiveness through a series of spectacular light installations on iconic monuments and buildings in cities across Europe – London, Hamburg, Vienna, Barcelona and Paris – in collaboration with light artist Gerry Hofstetter.
For the event in Italy Share gave overall support, from strategy to taking care of all organizational details, i.e. the choice of location, coordination with the artist along with the communication for the event, with a strong involvement of online press and social influencers.
In Milan, where the project drew to a close on March 15th, the light installation transformed the Leonardo da Vinci Science and Technology Museum into a fascinating work of art, acclaimed by press and public alike.